A website is an important tool for every business these days because it is the source of information about that business, including fundamental information like opening hours, location and contact details. WordPress is a great software tool that makes it easy to create a website and maintain a blog at that website. It’s also an important tool to help channel prospects onto landing pages that link out to more in-depth information if they want to explore more.
Online marketing using social media like Facebook, Linkedin and Twitter is important, but most businesses and consultants want to be found on Google, Google Places, Google Adwords and Google Plus. If you are interested in this type of work you’ll need to be a reasonably good writer and be able to come up with the written content that is used in these online places.